Made you look,
made you stare …
Men's underwear just got interesting.
Completely bespoke design, luxury natural fabrics, environmentally conscious.
Made from supersoft organic materials, to a bespoke shape that’s been perfected over 2 years. We didn’t simply change the name on the waistband — we improved everything, and they're like nothing you've tried on before.
Making underwear is harder than it looks.
With all the brands out there, you think we'd be spoilt for choice. We're not. We found almost every pair of men's underwear was being made in the same place, with the same materials and the only difference was the name along the waistband. So we decided to make our own.